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Hotels are different from other types of real estate primarily due to their daily occupancy and revenue fluctuations, requirement for specialized management and labour intensity. Understanding the cyclical nature and dynamics of hotel markets is vital for investment decision-making. A comprehensive analysis of the market and financial feasibility are perhaps the most important steps towards successful hotel investment.
Colliers International specialists are not only real estate experts, but are also dedicated hospitality professionals who understand the fundamentals of hotel operations, market trends, management and franchise agreements, leases and contracts, operating statements, budgets, forecasts, capital requirements and marketing programs. Our professionals are aware of the complexity of day-to-day operations, understanding that hotels are intensively operating businesses, whose transactions can not be structured in the same way as those of other real estate objects.
Colliers International consulting services are unique for each project we undertake, and are therefore tailored to meet each client’s individual needs. Our consulting services are based on the Market and Financial Feasibility Study, which evaluates hotel investment potential from both market and financial perspectives. The Market and Financial Feasibility Study consists of the following researches and analyses:
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Market Area Review
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Hotel Site Analysis
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Hotel Supply and Demand Analysis
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Competitive Positioning of an Existing or Proposed Hotel
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Estimates of Future Operational Performance
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Projections of Future Financial Performance
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Project and Investment Recommendations
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